Marketing Support - Tier 1 Proposal

Social Media Management

A dedicated social media presence built for Easyriders: quality-first content across every major platform, driven by a Marketing Lead and a full creative support team.

Status: Proposal Date: September 2026 Presented by: Kristen Jarabek Investment: $2,500 / month

Overview

Easyriders has 55 years of V-twin authority and one of the most recognizable brands in motorcycle culture. This proposal brings that brand to life on social media with consistent, high-quality content: reels, carousels, and static posts built to drive engagement, grow the audience, and funnel followers into the subscription archive.

We handle everything: strategy, creative, scheduling, and platform management. You stay focused on the brand. We stay focused on the feed.

What makes this different

This is not a post-and-forget service. Every piece of content is produced under a content calendar shared directly in your portal, reviewed before it goes live, and built from real Easyriders assets, not generic stock photography. Your brand voice leads. We execute.

Core Services Included

Reels & Video Content
Short-form video edited from footage and assets you provide. Built for Instagram Reels, Facebook, TikTok, and YouTube Shorts.
  • Editing, captions, music licensing
  • Brand-consistent intro/outro treatment
  • Optimized per-platform aspect ratios
Carousels & Static Posts
Designed multi-slide carousels and single-image posts that stop the scroll and reinforce the Easyriders visual identity.
  • Custom graphic design per post
  • Copy written to brand voice
  • Hashtag and caption strategy
Social Content Calendar
A rolling monthly calendar planned 2–4 weeks ahead, shared directly in your client portal for full visibility.
  • Post schedule with preview per asset
  • Content themes and campaign notes
  • Updated each month before scheduling
Platform Management & Publishing
We connect and manage your accounts inside a dedicated CRM subaccount built specifically for Easyriders.
  • All major platforms connected
  • Scheduled publishing and monitoring
  • Community engagement support
Dedicated Marketing Lead
A named Marketing Lead owns this account end-to-end as your primary point of contact for strategy, approvals, and questions.
  • Account-level strategy ownership
  • Weekly or bi-weekly check-ins
  • Coordinates all creative support
Creative Support Team
The Marketing Lead is backed by a skilled creative team supporting every aspect of production.
  • Video editor
  • Graphic designer
  • Copywriter / social strategist

CRM Setup & Platform Connections

We build a dedicated CRM subaccount exclusively for Easyriders. This becomes the operating hub for all social media activity: scheduling, publishing, inbox management, and reporting, all in one place.

Platforms Connected

Instagram • Facebook • TikTok • YouTube • X (Twitter) • LinkedIn • Pinterest. All available platforms connected at setup. You retain full ownership of all accounts and credentials.

The CRM subaccount also houses your social content calendar, approval workflows, and performance reporting. Your Marketing Lead operates from inside this hub so all activity is tracked, auditable, and visible to you at any time.

How the Engagement Works

1
Onboarding & CRM Setup
We configure your CRM subaccount, connect all social platforms, document your brand voice and visual standards, and schedule an onboarding session with your Marketing Lead. Timeline: Week 1.
2
Content Calendar & Asset Collection
Your Marketing Lead builds Month 1's content calendar and shares it in your portal for review. We collect any stock footage, recorded video, photography, and brand assets from you to begin production. Timeline: Week 2.
3
Creative Production
The creative team produces reels, carousels, and static posts against the approved calendar. All content is reviewed and approved before it goes live. You can request revisions at this stage.
4
Publish & Manage
Content goes live on schedule across all connected platforms. The Marketing Lead monitors engagement, responds to priority comments, and captures performance data.
5
Monthly Review & Next Calendar
At the end of each month, your Marketing Lead reviews performance with you, identifies what's working, and builds the next month's calendar. The cycle repeats and compounds over time.

What We Need From You

The quality of social content is directly tied to the quality of raw assets. We do all the editing, design, and strategy, but we need your footage and media to make it distinctly Easyriders.

Recorded Video Footage
Event coverage, shop walkarounds, bike builds, rally footage, or any raw video shot on any device. Phone video is fine. We handle the edit.
Stock / Archival Photography
Photography from events, past issues, editorial shoots, or the archive. Any imagery that captures the Easyriders world.
Brand Assets
Logos in vector or high-res format, any existing style guides, approved fonts, and color references.
Voice & Content Direction
A brief onboarding conversation about tone, topics you want to champion, and anything you want to avoid. Your Marketing Lead documents this.
Note on reels

Short-form video performs significantly better when it features real people, real bikes, and real moments rather than motion graphics alone. We strongly encourage submitting even rough phone footage from events and rides; our team will turn it into polished content. The more raw footage you share, the better your reels will perform.

Optional Add-Ons

The core service is focused on social media management. If your needs grow, the following can be added to any month with 30 days notice.

Add-On
Paid Ads Management
Meta and TikTok paid campaign setup, targeting, creative, and optimization. Ideal for event promotion, archive subscription drives, or growing followers. Ad spend is billed separately at cost. Management fee quoted per campaign.
Add-On
Blog & Long-Form Content
SEO-optimized blog articles published to the Easyriders website that support social content and drive organic search traffic. Feeds back into the social calendar as link posts and carousel content.
Add-On
Email Marketing Outreach
Monthly or bi-monthly email campaigns to your subscriber list. Newsletter design, copywriting, segmentation, and delivery managed inside your CRM subaccount alongside social. Coordinates with the content calendar for consistent messaging.

Your Team

Every account at this tier is staffed with a named lead and a supporting creative team. You are never passed between account managers or handed off to junior staff mid-engagement.

Primary Contact
Marketing Lead
Owns the strategy, the calendar, and the client relationship. Your go-to for approvals, questions, and monthly reviews. Coordinates all creative output.
Creative Support
Video Editor
Cuts and produces all short-form video content. Handles pacing, audio, captions, and platform-specific formatting for reels and video posts.
Creative Support
Graphic Designer
Designs carousels, static posts, story assets, and any branded graphic elements. Works from your brand system to maintain visual consistency.
Creative Support
Social Strategist
Writes captions, builds the content calendar, and drives hashtag and posting strategy. Monitors platform trends relevant to the motorcycle and lifestyle space.

Engagement Timeline

Month 1
Onboard
  • CRM subaccount built
  • All platforms connected
  • Brand onboarding session
  • Month 1 calendar drafted and approved
  • First content batch produced
  • Publishing begins
Month 2
Engage
  • Full publishing cadence live
  • Performance review from Month 1
  • Content calendar refined by data
  • Asset collection round 2
  • Add-on services activated (if selected)
Month 3+
Scale
  • Compounding audience growth
  • Best-performing formats doubled down
  • Seasonal and event content integrated
  • Quarterly strategy review
  • Expansion to additional add-ons as needed

Investment

Monthly Retainer
$2,500 / mo
Month-to-month after the initial 3-month commitment. Cancel with 30 days written notice. No setup fee. Ad spend, if applicable, is billed at cost separately.
Everything included at this tier
  • Dedicated Marketing Lead assigned to your account
  • Full creative support team (video, design, strategy)
  • Reels, carousels, and static posts produced monthly
  • Social content calendar shared in your client portal
  • CRM subaccount built and all platforms connected
  • Scheduling, publishing, and community monitoring
  • Monthly performance review and strategy session
  • Direct portal access to calendar and deliverables

Next Steps

To move forward, we need two things: your signature on the service agreement and your first month's retainer. From there, onboarding begins within 5 business days and your Marketing Lead reaches out to schedule your kickoff session.

Questions about scope, add-ons, or the engagement structure? Reach out to Kristen Jarabek directly to discuss.