Design System
Color palette, typography, voice and tone, UI components, and imagery direction extracted from the current easyriders.com brand.
Sitemap - Old & New
Current site structure annotated with navigation problems, plus the proposed 5-section architecture for the easyriders.com redesign.
Site Audit
Nine structural issues in the current easyriders.com - 3 critical, 4 high, 2 medium - with a fix-immediately remediation table.
Competitive Analysis
Six competitive arenas in the moto media market - how Easyriders stacks up and the defensible whitespace no competitor can replicate.